Align Your Resources

Put your time, people, and money on the few moves that actually drive value.

What this is for

Stopping scattered effort and reallocating toward your highest-leverage priorities so progress compounds instead of dissipating.

What you get

A simple, repeatable way to rank what you’re working on

Clear decisions: double down, defer, delegate, or kill

Protection against “busy” work creeping in

Weekly alignment rhythm to keep focus as things shift

Core logic

Leverage = Impact ÷ Resource Cost.

High-impact work done with less time/money wins. Concentrate on the top 2–3 “power moves” and strip out the rest. New work only enters if it displaces something lower-leverage.

Step-by-step

List what’s consuming resources

Write down current projects, campaigns, hires, feature work, outreach, etc. Include who is involved, time spent, and budget allocated.

Estimate impact

For each, assign a simple expected outcome: revenue boost, cost saved, risk avoided, strategic pull—score it (e.g., 1–10 or $-equivalent).

Quantify resource cost

Approximate weekly people-hours and cash spent. Convert time to a rough dollar/importance proxy if helpful.

Calculate leverage

Divide impact by cost. Rank everything. The higher the ratio, the more you should protect and invest.

Make decisions

Keep / double down: Top-ranked 2–3 initiatives.

Optimize or delegate: Middling leverage—can be improved or offloaded.

Pause / cut: Low leverage drains; remove or freeze.

Lock it in

Block calendar time, earmark budget, and assign owners for power moves. Explicitly free up resources from downgraded items.

Review weekly

Update actual results vs. expectations, reprioritize, and surface new work only by trading off lower-leverage items.

Examples

Service founder:

Power move: Outreach to top prospects (high impact, moderate time).

Noise: Daily internal status meetings (low impact, high time) — paused.

E-commerce:

Power move: Improving highest-margin product’s checkout flow.

Deferred: Building a new site section with unclear ROI.

Agency:

Power move: Focusing on three verticals with proven close rates.

Cut: Chasing broad, unqualified inbound leads.

Thinking checks

What are your current top 3 power moves, and are they getting most of the attention?

What work is consuming time but delivering little measurable value?

If a new request comes in, what do you stop doing to make room?

Are you protecting focus (time blocks, budget caps) for the highest-leverage items?

Guardrails

Overload: No owner should have more than 2–3 active power moves.

Replacement rule: New initiatives must displace lower-leverage work.

Validation: High-impact with low confidence gets a quick experiment before full commitment.

Quick template (can be done in a table)

Initiative	Owner	Impact (1–10 / $)	Time Cost (hrs)	Cash Cost	Leverage (Impact ÷ Cost)	Action
Example: Premium outreach campaign	You	9	10	$500	High	Keep & scale
Example: Newsletter redesign	Team	4	8	$0	Low	Pause

What to track

Share of time/budget on top initiatives

Leverage score trends (are you improving focus efficiency?)

Outcome vs. projected impact (accuracy of assumptions)

Number of deprioritized or killed items (clean-up velocity)